News and Updates
Mandel Listed in the Top 66 Usability Experts
Andrew Chornyy, CEO of Plerdy, a UX marketing company, posted a list on LinkedIn of the top 66 Usability Experts. I’m honored to be on the list. Check it out.
User Experience Design, User Research, and Expert Witness Consulting
Key Skills
- Over 30 years of experience and leadership in application, website and mobile app design, prototyping, user research and usability testing, applying psychology and consumer design principles.
- User research/usability testing of wireframes, prototypes, and products, providing quick and inexpensive feedback on product design, marketing, branding, interaction, navigation, content, and overall user experience
- Extensive experience creating corporate UX and UI guidelines and standards
- Expert witness experience in numerous cases, representing major clients such as the Federal Trade Commission (FTC). Litigation topics include software patent, intellectual property, breach of contract, trademark litigation, and fraudulent or deceptive trade practices. Expert witness testimony in Federal Court.
- Eleven-year career in IBM’s leading-edge Common User Access (CUA) User Interface Architecture group. IBM team designed and prototyped IBM’s OS/2 object-oriented user interface. Consistently rated an outstanding performer at IBM
- Author of two well-known books – “The Elements of User Interface Design” (John Wiley & Sons, 1997) and “The GUI-OOUI War: The Designer’s Guide to Human- Computer Interfaces” (John Wiley & Sons, 1994). Author of numerous magazine and journal articles on Graphical User Interfaces (GUIs), software and Web interface design, usability, and user research
- Conference and symposium keynote speaker and workshop presenter on user experience design, user research, consumer psychology and usability
Testimonials
Dr. Mandel suggested solutions that greatly improved the site
From the Blog
World Usability Day Announces 2007 Healthcare Focus
Theo Mandel, Ph.D. has been named the healthcare chairman for World Usability Day 2007. World Usability Day's focus for 2007 is on healthcare. The theme is, "We can make a difference." Mandel will present at the kickoff event at the UPA Conference in Austin, Texas on...
Experts Discuss the Future of “Ease of Use” – Simplicity vs. Functionality
PALO ALTO, Calif.
Helvetica Font turns 50 Years Old!
The Helvetica font is a widely used sans-serif typeface developed in 1957 by Swiss graphic designer Max Miedinger. Originally called Neue Haas Grotesk, the typeface's name was changed in 1960 to Helvetica
Wackiest Product Warning Labels
To highlight the wacky side of usability, here's a CNN/Money article on the wackiest product warning labels. With the stupid things people do and the litigious society we live in, you have to wonder how we came to arrive at this point in time. Toilet brush wins wacky...
International Translation and Branding Usability Bloopers
Let users do what they want to do, when they want to do it, and how they want to do it.