News
Mandel Listed in the Top 66 Usability Experts
Andrew Chornyy, CEO of Plerdy, a UX marketing company, posted a list on LinkedIn of the top 66 Usability Experts. I’m honored to be on the list. Check it out.
User Experience Design, User Research, and Expert Witness Consulting
Key Skills
- Over 30 years of experience and leadership in application, website and mobile app design, prototyping, user research and usability testing, applying psychology and consumer design principles.
- User research/usability testing of wireframes, prototypes, and products, providing quick and inexpensive feedback on product design, marketing, branding, interaction, navigation, content, and overall user experience
- Extensive experience creating corporate UX and UI guidelines and standards
- Expert witness experience in numerous cases, representing major clients such as the Federal Trade Commission (FTC). Litigation topics include software patent, intellectual property, breach of contract, trademark litigation, and fraudulent or deceptive trade practices. Expert witness testimony in Federal Court.
- Eleven-year career in IBM’s leading-edge Common User Access (CUA) User Interface Architecture group. IBM team designed and prototyped IBM’s OS/2 object-oriented user interface. Consistently rated an outstanding performer at IBM
- Author of two well-known books – “The Elements of User Interface Design” (John Wiley & Sons, 1997) and “The GUI-OOUI War: The Designer’s Guide to Human- Computer Interfaces” (John Wiley & Sons, 1994). Author of numerous magazine and journal articles on Graphical User Interfaces (GUIs), software and Web interface design, usability, and user research
- Conference and symposium keynote speaker and workshop presenter on user experience design, user research, consumer psychology and usability
Testimonials
Dr. Mandel suggested solutions that greatly improved the site
From the Blog
A great contribution and partner for any user interface work to come
"I saw the results of Theo's work when we were both at IBM working to derive the best UI principles to drive common user interface standards -- before there were those, before users could reliably transfer their learning from one application to another. He codified...
Fortune 500 Global and USA Clients
Global Fortune 500 (2011) Clients
- IBM (#52)
- Lloyds TSB Bank (#59)
- UnitedHealth Group (#62)
- Target ( #106)
- Novartis (#164)
- Merck (#180)
- UBS (#190)
United States Fortune 500 (2012) Clients
- BMS (#134)
- eBay (PayPal) (#228)
IBM
Mandel was an IBM employee from 1982 – 1993. As a member of IBM’s prestigious Common User Access (CUA) user interface architecture group, Mandel conducted research on Graphical User Interfaces (GUIs) and Object-Oriented User Interfaces (OOUIs), prototyped the IBM OS/2 operating systems interface, and wrote the landmark book, Object-Oriented Interface Design: IBM Common User Access Guidelines. Mandel also consulted with IBM on numerous projects in the past 10 years.