News and Updates
Mandel Listed in the Top 66 Usability Experts
Andrew Chornyy, CEO of Plerdy, a UX marketing company, posted a list on LinkedIn of the top 66 Usability Experts. I’m honored to be on the list. Check it out.
User Experience Design, User Research, and Expert Witness Consulting
Key Skills
- Over 30 years of experience and leadership in application, website and mobile app design, prototyping, user research and usability testing, applying psychology and consumer design principles.
- User research/usability testing of wireframes, prototypes, and products, providing quick and inexpensive feedback on product design, marketing, branding, interaction, navigation, content, and overall user experience
- Extensive experience creating corporate UX and UI guidelines and standards
- Expert witness experience in numerous cases, representing major clients such as the Federal Trade Commission (FTC). Litigation topics include software patent, intellectual property, breach of contract, trademark litigation, and fraudulent or deceptive trade practices. Expert witness testimony in Federal Court.
- Eleven-year career in IBM’s leading-edge Common User Access (CUA) User Interface Architecture group. IBM team designed and prototyped IBM’s OS/2 object-oriented user interface. Consistently rated an outstanding performer at IBM
- Author of two well-known books – “The Elements of User Interface Design” (John Wiley & Sons, 1997) and “The GUI-OOUI War: The Designer’s Guide to Human- Computer Interfaces” (John Wiley & Sons, 1994). Author of numerous magazine and journal articles on Graphical User Interfaces (GUIs), software and Web interface design, usability, and user research
- Conference and symposium keynote speaker and workshop presenter on user experience design, user research, consumer psychology and usability
Testimonials
Dr. Mandel suggested solutions that greatly improved the site
From the Blog
Merck
Theo Mandel conducted heuristic evaluations of Merck’s hospital-based healthcare transition program, helping patients discharged from the hospital maintain their health and organize their post-hospital care.
Novartis
Mandel conducted user research, prototyped and provided design recommendations for multiple medical assay devices. This included recommendations for software user interfaces, with the intent to eliminate user errors without requiring any additional training.
Lloyds TSB International Bank
Mandel created prototypes, designed product interfaces, and conducted usability evaluations for international private banking applications. Worked with bank customers, executives, and account managers to design usable customer experiences. Lloyds TSB is a world-renowned international financial institution.
Target
Mandel developed a Web-based Intranet user interface design guide for the fourth largest retailer in the United States. After completion, the design guide was one of the TOP 5 visited sites on the company’s Intranet and became the de facto standard for all Web development in the company.
In this project, Dr. Mandel created a “Top Ten” Intranet user interface issues document after conducting focus groups and gathering requirements. He developed the design guide as a Web site on the company’s Intranet. The guide was evaluated in a formal usability lab, using designers and developers as test participants. The guide contained libraries of Web page layouts, frames, graphic buttons and icons, and forms templates to be used across the corporation. Finally, Mandel worked with Target IT to define plans, promotions, and strategies to encourage Intranet developers to use the design guide and to participate in usability evaluations of their sites.
UBS Bank
Mandel consulted with Swiss Bank Corporaction (SBC), which was bought by UBS. Mandel designed desktop and kiosk interfaces and conducted usability testing with bank customers in Basel, Switzerland.