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Google’s Mobile-Friendly Update – What it means for Web Designers

by Theo Mandel | Apr 27, 2015 | Search Engine Optimization, Social Networking, User Experience, Web 2.0, Web Content, Web Usability

Google recently announced that it will soon make big changes to its algorithm that elevates “mobile-friendliness” as a requirement for sites to perform well in its search rankings. As part of the announcement, starting April 21st, 2015, Google will not only start...

“Mad Libs” Style Form Increases Conversion 25-40%

by Theo Mandel | Feb 25, 2010 | Application Usability, Marketing Usability, User Centered Design (UCD), Users, Web 2.0, Web Content, Web Usability

UI designers are always looking for new ways to do common tasks better and faster. This new style of filling in forms may prove to be one of those new twists that makes people think, “Why didn’t I think of that?” Luke  Wroblewski writes about some...

Snacks vs. Gourmet Meals in Online Content

by Theo Mandel | Oct 14, 2009 | Web 2.0, Web Content, Web Usability

This Good Experience post discusses an article that hits the nail on the head. With Twitter and other bite-sized nuggets of information, the world is full of instant, immediate “experts” on any topic. Their information is worth the money you paid for them...

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