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Psychology: The Crowd Within

by Theo Mandel | Jun 28, 2008 | User Centered Design (UCD), Users

“A battle of ideas is going on inside your mind” From the Economist.com, an interesting article about problem solving behavior” “Until now, psychologists have assumed that when people make a guess, they make the most accurate guess that they...

What the Internet is doing to our brains: Is Google Making Us Stupid?

by Theo Mandel | Jun 23, 2008 | Technology, User Centered Design (UCD), Users, Web Usability

Good historical article on how technology changes our lives and how we work. Very informative story about Friedrich Nietzsche, who bought a typewriter in 1882, and the changes that came about in his writing style as a result of using this new technology. Similarly,...

Lazy Eyes: How we read online

by Theo Mandel | Jun 23, 2008 | Technology, Usability Bloopers, Usability Humor, User Centered Design (UCD), Users, Web Usability

Fun, somewhat tongue-in-cheek article about reading/browsing online vs. paper. He uses Jakob Nielsen’s writings as examples and goes from there. Worth a read on Slate (Aricle by Michael Agger).

Lamenting the Lost Art of the Office Telephone Conversation

by Theo Mandel | Mar 10, 2008 | Technology, Users

Very interesting article in the New York Times on the shift from telephone calls in the workplace to e-mail correspondence and cell phone conversations. While it makes the office a quieter workplace, workers have lost the fine art of handling the telephone...

Consumers earn Free Stuff with “Free Love”

by Theo Mandel | Feb 25, 2008 | Technology, Users, Web Usability

FREE LOVE: the ongoing rise of free, valuable stuff that’s available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. This is the new consumerism on the Web. Read about it at http://www.trendwatching.com/briefing/....

Rebate Psychology – Understanding Taxpayer Behavior

by Theo Mandel | Feb 21, 2008 | Technology, Users

Nicholas Epley, a professor of behavioral science at the University of Chicago Graduate School of Business, wrote a recent article in The New York Times about the recently passed tax rebate bill. Basically, he says that calling the money taxpayers will receive as a...
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