by Theo Mandel | Jul 31, 2022 | Usability Consulting, User Experience, Web Usability
Research Collective is a highly-respected human factors (HF) and user experience (UX) agency in Phoenix, AZ. They are experts in design and research in medical devices, automotive, consumer products and web/mobile software. Russ Branaghan, founder and President,...
by Theo Mandel | Apr 27, 2015 | Search Engine Optimization, Social Networking, User Experience, Web 2.0, Web Content, Web Usability
Google recently announced that it will soon make big changes to its algorithm that elevates “mobile-friendliness” as a requirement for sites to perform well in its search rankings. As part of the announcement, starting April 21st, 2015, Google will not only start...
by Theo Mandel | Mar 15, 2015 | Marketing Usability, Product Design, Real-World Usability, User Centered Design (UCD), User Experience
“There is a difference between making a simple product and making a product simple.” ___________________________________________________________ “Marketing is about making people want things. Design is about making things that people want.” 5...
by Theo Mandel | Mar 15, 2015 | Real-World Usability, User Centered Design (UCD), User Experience
Henry Dreyfuss’s “Designing for People” Henry Dreyfuss, an American industrial designer, wrote the classic text Designing for People in 1955. The cornerstone of his philosophy and thinking is captured in this quote from his article in The Harvard Business Review...
by Theo Mandel | Jan 21, 2015 | Product Design, Product Development, Prototyping, Real-World Usability, Technology, User Centered Design (UCD), User Experience
NPR just posted this article about a 90-year-old woman recently hired as a designer at IDEO. What a great idea! As designers, our job is to understand and design for our intended audience. However, older designers may have problems identifying with younger users and...
by Theo Mandel | Jun 19, 2014 | Mobile Usability, Product Design, Real-World Usability, User Experience
June 11, 2014 US Airways Corporate Headquarters, Tempe, AZ Conference website For many years, I’ve written about and presented on the “Golden Rules” of UX design – where our UX design powers are used to do good things for users. This...
