by Theo Mandel | Feb 2, 2016 | Usability Consulting, Usability Testing, User Centered Design (UCD)
I was just named to the UsabilityTools “46 Usability Experts You Should Follow” list. I’m honored and thrilled!! View the list here!
by Theo Mandel | Mar 15, 2015 | Marketing Usability, Product Design, Real-World Usability, User Centered Design (UCD), User Experience
“There is a difference between making a simple product and making a product simple.” ___________________________________________________________ “Marketing is about making people want things. Design is about making things that people want.” 5...
by Theo Mandel | Mar 15, 2015 | Real-World Usability, User Centered Design (UCD), User Experience
Henry Dreyfuss’s “Designing for People” Henry Dreyfuss, an American industrial designer, wrote the classic text Designing for People in 1955. The cornerstone of his philosophy and thinking is captured in this quote from his article in The Harvard Business Review...
by Theo Mandel | Jan 21, 2015 | Product Design, Product Development, Prototyping, Real-World Usability, Technology, User Centered Design (UCD), User Experience
NPR just posted this article about a 90-year-old woman recently hired as a designer at IDEO. What a great idea! As designers, our job is to understand and design for our intended audience. However, older designers may have problems identifying with younger users and...
by Theo Mandel | May 3, 2014 | User Centered Design (UCD), User Experience, Web Usability
June 9-11, 2014 US Airways Corporate Headquarters, Tempe, AZ Spotlighting methods for dramatically improving today’s user experience This year’s conference will be held at the US Airways Corporate Headquarters, which is located in the heart of the Mill...
by Theo Mandel | Oct 8, 2013 | User Centered Design (UCD), User Experience
IxDA Phoenix Design Week “Methods + Madness” Panel Monday, October 21, 2013 University of Phoenix Sperling Center Tempe, AZ Event Brochure | Storify Photos | Facebook Photos | Event Announcement Theo Mandel was a featured panelist at IxDA...
