by Theo Mandel | Jan 30, 2007 | Marketing Usability, Technology
Get Me The Geeks! How Tricky Technology Is Giving Rise To The Geeks CBS News – 60 Minutes January 28, 2007 Ever seen those funky-looking VW bugs driving around town? Have you felt the need to pick up the phone and call the Geek Squad? Well, you are not alone. 60...
by Theo Mandel | Jan 24, 2007 | Technology
Technophiles are drooling over Apple’s announced new iPhone – a sleek and ultra thin combination of a mobile phone, an iPod and a pocket computer. The phone is operated with one button and a 3.5-inch high resolution touch screen. However, the price tag is...
by Theo Mandel | Jan 23, 2007 | Marketing Usability, Technology, Usability Bloopers
Have you seen the TV commercials for the Lexus LS 460 “Park Assist” feature, or more technically named, the “Lexus Advanced Guidance Parking System?” The Lexus demos and commercials show the feature to be incredibly simple and easy to use....
