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User Experience and the Elderly

by Theo Mandel | Jun 10, 2008 | Healthcare Usability, Technology, User Centered Design (UCD)

Sometimes you have to protect users from themselves so they do no harm. Here’s a real-world example of creating a faux user experience that helps users remain safe and at home. Here’s an example: There’s a bus stop located outside the Benrath Senior...

101 Five-Minute Fixes to Incrementally Improve Your Web Site

by Theo Mandel | May 28, 2008 | Search Engine Optimization, Technology, User Centered Design (UCD), Web Usability

More advice about improving the design and usability of your website. Major categories include: Copywriting Usability Search Engine Optimization Accessibility Design Legal View the article

Continental Airlines Turns Mobile Phones Into Boarding Passes

by Theo Mandel | May 28, 2008 | Marketing Usability, Technology

More new technology ideas to improve real-world usability! Road-weary travelers (and everyone traveling these days) no longer enjoy the air travel experience. Companies must diligently look for new ways to use technology to improve the user experience of their common...

Lamenting the Lost Art of the Office Telephone Conversation

by Theo Mandel | Mar 10, 2008 | Technology, Users

Very interesting article in the New York Times on the shift from telephone calls in the workplace to e-mail correspondence and cell phone conversations. While it makes the office a quieter workplace, workers have lost the fine art of handling the telephone...

Consumers earn Free Stuff with “Free Love”

by Theo Mandel | Feb 25, 2008 | Technology, Users, Web Usability

FREE LOVE: the ongoing rise of free, valuable stuff that’s available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. This is the new consumerism on the Web. Read about it at http://www.trendwatching.com/briefing/....

Rebate Psychology – Understanding Taxpayer Behavior

by Theo Mandel | Feb 21, 2008 | Technology, Users

Nicholas Epley, a professor of behavioral science at the University of Chicago Graduate School of Business, wrote a recent article in The New York Times about the recently passed tax rebate bill. Basically, he says that calling the money taxpayers will receive as a...
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