by Theo Mandel | Mar 15, 2015 | Marketing Usability, Product Design, Real-World Usability, User Centered Design (UCD), User Experience
“There is a difference between making a simple product and making a product simple.” ___________________________________________________________ “Marketing is about making people want things. Design is about making things that people want.” 5...
by Theo Mandel | Mar 15, 2015 | Real-World Usability, User Centered Design (UCD), User Experience
Henry Dreyfuss’s “Designing for People” Henry Dreyfuss, an American industrial designer, wrote the classic text Designing for People in 1955. The cornerstone of his philosophy and thinking is captured in this quote from his article in The Harvard Business Review...
by Theo Mandel | Jan 21, 2015 | Product Design, Product Development, Prototyping, Real-World Usability, Technology, User Centered Design (UCD), User Experience
NPR just posted this article about a 90-year-old woman recently hired as a designer at IDEO. What a great idea! As designers, our job is to understand and design for our intended audience. However, older designers may have problems identifying with younger users and...
by Theo Mandel | Jun 19, 2014 | Mobile Usability, Product Design, Real-World Usability, User Experience
June 11, 2014 US Airways Corporate Headquarters, Tempe, AZ Conference website For many years, I’ve written about and presented on the “Golden Rules” of UX design – where our UX design powers are used to do good things for users. This...
by Theo Mandel | Feb 11, 2013 | Product Design, Product Development, Real-World Usability, Technology, User Centered Design (UCD)
An obituary in the New York Times highlight’s John Karlin’s historic influence on digital dialing. Karlin died on January 28 at the age of 94. Ed Israelski, a well-know human factors professional, was fortunate to work under Karlin at Bell Labs. Karlin...
by Theo Mandel | Feb 8, 2013 | Product Design, Product Development, Real-World Usability, Technology, User Centered Design (UCD), User Experience
“I’ve been in three board meetings in the last month where it was painfully apparent that there wasn’t a person in the company who owned the UX philosophy of the product. I’m explicitly saying “UX” (user experience) rather than “UI” (user interface) as each...
