by Theo Mandel | Apr 4, 2011 | Product Design, Product Development, Real-World Usability, Technology, Usability Testing
Similar to the “Golden Rules” of user experience design that I have written about and cover in my presentations and seminars, there are many common myths about users and the user experience. Some myths have been around for many years, such as the myth,...
by Theo Mandel | Feb 25, 2011 | Product Design, Real-World Usability, Technology, User Experience
Mark Hurst of Good Experience recently wrote on How one button changed the customer experience of New York City taxis Installed a few years ago, a touch-screen user interface allowed customers to choose a tip of 15%, 20%, or 25%. Thus with a single tap one could...
by Theo Mandel | Feb 21, 2011 | Application Usability, Healthcare Usability, Marketing Usability, Mobile Usability, Product Design, Product Development, Technology, Usability Consulting, User Centered Design (UCD), User Experience, Web Usability
There have been a number of recent articles, blog posts and list comments trashing user experience design (UX) as unneeded, misguided and counter-productive to good product design and development. As a long-time user experience practitioner, I was taken aback by these...
by Theo Mandel | Sep 15, 2010 | Marketing Usability, Product Design, Product Development, Real-World Usability, Social Networking, Technology, Web Usability
Theo Mandel, Ph.D. gives an invited presentation – “Golden Rules of Web Design” – to a Digital Marketing graduate course at the Daniels College of Business at the University of Denver September 27, 2010 Denver,...
by Theo Mandel | Sep 15, 2010 | Application Usability, Product Design, Product Development, Technology
Theo Mandel and Larry Marine present “Agile – When Theory Meets Reality” at the Rocky Mountain PDMA monthly meeting on September 16, 2010. Larry Marine, NPDP, is President at Intuitive Design Group and member of RM PDMA. The Product Development and Management...
