by Theo Mandel | May 28, 2008 | Marketing Usability, Web Usability
Hundreds of coffee-obsessed consumers chimed in moments after Starbucks launched a Web site asking customers to pitch changes the company should make to revive its struggling US business. Be careful what you ask for – You may get overwhelmed by incoming traffic....
by Theo Mandel | Jan 31, 2008 | Marketing Usability, Technology, Usability Bloopers, Usability Humor
You knew it was coming…move over iPhone! Here is a cellular phone that *really* can multitask! The Sumsing Turbo 3000 Xi mobile phone! View the video!
by Theo Mandel | Jan 4, 2008 | Healthcare Usability, Marketing Usability
Usability and comsumer experience are not only important for computer hardware and software. Consumer medical devices must not only be usable – they must be visually and physically appealing: “Today, a medical device must be more than functional; it must...
by Theo Mandel | Apr 6, 2007 | Marketing Usability
To highlight the wacky side of usability, here’s a CNN/Money article on the wackiest product warning labels. With the stupid things people do and the litigious society we live in, you have to wonder how we came to arrive at this point in time. Toilet brush wins...
by Theo Mandel | Jan 30, 2007 | Marketing Usability, Technology
Get Me The Geeks! How Tricky Technology Is Giving Rise To The Geeks CBS News – 60 Minutes January 28, 2007 Ever seen those funky-looking VW bugs driving around town? Have you felt the need to pick up the phone and call the Geek Squad? Well, you are not alone. 60...
by Theo Mandel | Jan 23, 2007 | Marketing Usability, Technology, Usability Bloopers
Have you seen the TV commercials for the Lexus LS 460 “Park Assist” feature, or more technically named, the “Lexus Advanced Guidance Parking System?” The Lexus demos and commercials show the feature to be incredibly simple and easy to use....
