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“Mad Libs” Style Form Increases Conversion 25-40%

by Theo Mandel | Feb 25, 2010 | Application Usability, Marketing Usability, User Centered Design (UCD), Users, Web 2.0, Web Content, Web Usability

UI designers are always looking for new ways to do common tasks better and faster. This new style of filling in forms may prove to be one of those new twists that makes people think, “Why didn’t I think of that?” Luke  Wroblewski writes about some...

UX Problems at American Airlines

by Theo Mandel | Nov 24, 2009 | Application Usability, Marketing Usability, Real-World Usability, Technology, Web Usability

Dustin Curtis wrote a blog article about American Airlines’ poor website design. He received an e-mail from an Interaction Designer within the company explaining the corporate culture at American Airlines with regard to the website. The designer was promptly...

Classic “This is Broken” Seth Godin Video

by Theo Mandel | Aug 18, 2009 | Application Usability, Marketing Usability, Real-World Usability, Usability Bloopers, Usability Humor, User Centered Design (UCD), Web Usability

Seth Godin, bestselling author, entrepreneur and agent of change in his Gel 2006 video. Why are so many things broken? In this entertaining talk – one of the favorites of Gel 2006 – Seth Godin gives a tour of things poorly designed, the reasons why they...

Chicago Company Sues Woman for $50,000 over a Tweet!

by Theo Mandel | Aug 6, 2009 | Marketing Usability, Web 2.0, Web Usability

The ultimate in bad legal strategies!! Chicago’s Horizon Realty, a property management company, filed a $50,000 libel lawsuit Monday against a former tenant, Amanda Bonnen, over one of her alleged Twitter posts. Horizon argues that Bonnen libeled the company...

Usability and Emotional Design

by Theo Mandel | Jul 10, 2009 | Marketing Usability, Real-World Usability, Web Usability

For the marketing types…tongue-in-cheek look at usability and marketing. Also a website at www.usability4evil.com   Chris Nodder, Nielsen Norman Group chris@usability4evil.com Our knowledge as usability practitioners can be used for evil as well as for good. As...

Continental Airlines Turns Mobile Phones Into Boarding Passes

by Theo Mandel | May 28, 2008 | Marketing Usability, Technology

More new technology ideas to improve real-world usability! Road-weary travelers (and everyone traveling these days) no longer enjoy the air travel experience. Companies must diligently look for new ways to use technology to improve the user experience of their common...
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