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Consumers earn Free Stuff with “Free Love”

by Theo Mandel | Feb 25, 2008 | Technology, Users, Web Usability

FREE LOVE: the ongoing rise of free, valuable stuff that’s available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. This is the new consumerism on the Web. Read about it at http://www.trendwatching.com/briefing/....

Rebate Psychology – Understanding Taxpayer Behavior

by Theo Mandel | Feb 21, 2008 | Technology, Users

Nicholas Epley, a professor of behavioral science at the University of Chicago Graduate School of Business, wrote a recent article in The New York Times about the recently passed tax rebate bill. Basically, he says that calling the money taxpayers will receive as a...

The Ultimate Multi-Function Cell Phone (Humor)

by Theo Mandel | Jan 31, 2008 | Marketing Usability, Technology, Usability Bloopers, Usability Humor

You knew it was coming…move over iPhone! Here is a cellular phone that *really* can multitask! The Sumsing Turbo 3000 Xi mobile phone! View the video!

Designing Usability and User Experience for Consumer Medical Devices

by Theo Mandel | Jan 4, 2008 | Healthcare Usability, Marketing Usability

Usability and comsumer experience are not only important for computer hardware and software. Consumer medical devices must not only be usable – they must be visually and physically appealing: “Today, a medical device must be more than functional; it must...

Usability/User Experience Specialist – Best Careers for 2008 [US News & World Report]

by Theo Mandel | Jan 1, 2008 | Usability Consulting, User Centered Design (UCD)

US News & World Report on Best Careers for 2008: Usability/User Experience Specialist listed as one of the best careers! We continue to gain recognition for our contribution to the IT industry. The article notes one drawback about our industry, as we continue to...
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