Reverse Psychology – Microsoft makes Game out of the Office Ribbon

In the spirit of the developer’s credo – “That’s not a bug, that’s a feature!” – Microsoft has created a game that gives users points for finding and using commands on the Office Ribbon toolbar.

Usually companies don’t point out their usability issues and problems, but Microsoft’s manager of Office programs, Jennifer Michelstein decided to try using a game to help train users (See Jennifer’s post).

Here’s CNET’s post on the interesting strategy.

Here’s Microsoft’s Ribbon Hero game.

What do you think of this strategy???