International Translation and Branding Usability Bloopers

Let users do what they want to do, when they want to do it, and how they want to do it.

2 Comments

Dr. Pete on March 21, 2007 at 12:07 PM

Great stuff; add one more to the list of why branding is so difficult. I’m reminded of another classic example: when Chevy went to market the Nova in Mexico, it supposedly flopped completely. “No va” in spanish roughly translates to “Doesn’t go”.
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Theo Mandel on March 21, 2007 at 12:50 PM

Pete – Thanks! That’s another one I had heard but had forgotten.

Does anyone else have any examples of translation or branding bloopers??
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