Category Archives: Web 2.0

Google’s Mobile-Friendly Update – What it means for Web Designers

Google recently announced that it will soon make big changes to its algorithm that elevates “mobile-friendliness” as a requirement for sites to perform well in its search rankings.

As part of the announcement, starting April 21st, 2015, Google will not only start labeling sites as “mobile-friendly”, but if your site does not the Google standards for this measurement, then you will see a drop in your mobile search engine result rankings. According to Search Engine Watch</a>, 46% of users use mobile exclusively as a primary research tool, so ensuring that your site meets Google’s standards is increasingly important.

Google has provided a simple and fast way to check your site’s mobile-friendliness via the Mobile Friendly Test tool. Simply type your website’s URL into the search bar, give it a few seconds to process, and your results will appear.

If you use the tool and your results show the site is not mobile-friendly, Google tells you exactly what needs to be done to your site to make it mobile-friendly. The Mobile-Friendly Test also provides a preview of any major errors the Googlebot encounters when crawling your website, so this one is probably worth performing just to see how your site measures up.

If your site is not mobile friendly by April 15th, your rankings will fall. Fortunately, there are several options to remedy this problem including making your site responsive or creating a separate mobile site. If you decide to make a separate mobile site vs. a responsive design site, it’s wise to consider running the report to see where you stand in the eyes of Google.

Here are 9 Things You Need to Know About Google’s Mobile-Friendly Update

What do you think about Google’s changes to their search ranking algorithm?

“In Google we trust” – Students poorly advised?

It has become part of the internet vernacular to “Google” something to find out more about it. Once googled, how reliable are the results listed? Are featured listings more truthful or informative than lower-ranked listings? A new study coming out of Northwestern University, discovered that college students have a decided lack of Web savvy, especiallyContinue Reading

Charlie Chaplin: Google Doodle celebrates 122 years since his birth!

Friday post – Google Doodle celebrates Charlie Chaplin’s birth with an original video celebrating Chaplin. Google, the world’s most popular and most visited website is known for its celebration of special days and occasions but has only rarely featured a video doodle on its homepage. In the black and white video, Chaplin is moved onContinue Reading

Healthcare IT News: Health 2.0 2010 Developer Challenge

This is a wonderful community effort! The Health 2.0 2010 Developer Challenge was launched on June 2nd, 2010 at the Community Health Data Initiative (CHDI) meeting at the Institute of Medicine (IOM), with support from the Department of Health and Human Services (HHS). Here’s what it’s all about: Health 2.0’s original tag line of ‘user-generatedContinue Reading

Mandel presentes “Golden Rules of Usable Web Design” at Direct Marketing Association Conference

Theo Mandel, Ph.D. presented a session at Rocky Mountain Direct Marketing Association’s (RMDMA) Direct Marketing Day conference in Denver on May 19, 2010. The session was titled, “The Golden Rules of Usable Web Design.” Each year, the Rocky Mountain Direct Marketing Association hosts DM DAY, the region’s most comprehensive, best-attended direct-marketing event. The 2010 eventContinue Reading

Counterpoint to the “Madlibs” Form Style

As I looked closely at the different form styles in the previous blog entry, I noticed there are a number of differences, in addition to the different form layouts. Any or all of these changes could have contributed to the reported test results.  Here’s a well-written counterpoint blog post: Lesson from Madlibs Signup Fad: DoContinue Reading

“Mad Libs” Style Form Increases Conversion 25-40%

UI designers are always looking for new ways to do common tasks better and faster. This new style of filling in forms may prove to be one of those new twists that makes people think, “Why didn’t I think of that?” Luke  Wroblewski writes about some new websites that lay out registration forms in aContinue Reading

Theo Mandel’s “Golden Rules of Web Design” Keynote Presentation – User eXperience Russia, October 2009

Theo Mandel, Ph.D. was invited to give a keynote presentation at the User eXperience Russia conference in Moscow, Russia, on October 26, 2009. Mandel’s keynote, “The (New) Golden Rules of Web Design,” is an new presentation based on a chapter from the well-known book, The Elements of User Interface Design (John Wiley & Sons, 1997).Continue Reading

Bad Usability! Humorous Slideshare Presentation

A humorous, poetic, simple and elegant presentation about bad usability based on the Bad Usability calendar ( >

Snacks vs. Gourmet Meals in Online Content

This Good Experience post discusses an article that hits the nail on the head. With Twitter and other bite-sized nuggets of information, the world is full of instant, immediate “experts” on any topic. Their information is worth the money you paid for them – nothing. From Good Experience: “Lots of the popular posts on Twitter,Continue Reading

Phoenix Design Week 09

Phoenix Design Week is a celebration of the local design community. It will include a variety of exhibitions, open houses, workshops, presentations, activities, films and other community-growth oriented events. Come join the fun –

Google Releases News-Reading Service

Google, long seen as an enemy by many in the news industry, is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles. On September 14, 2009, the company introduced an experimental news hub called Fast FlipContinue Reading

Above and Beyond: Airplanes ARE social media

It’s time for user experience designers to break out their wings! Airlines are beginning to realize that air travel is a shared experience where travelers can share informaton and experiences and the airlines can learn more about their customers! Jay Vidyarthi, a User Experience Designer and Research Coordinator at Yu Centrik, a usability and designContinue Reading

Web Accessibility Day – September 22, 2009

The National Federation of the Blind and the Maryland Technology Assistance Program present Web Accessibility Day, September 22nd, 2009. The event will be held in Baltimore, MD. The Maryland Technology Assistance Program and the National Federation of the Blind Jernigan Institute team up on September 22nd to present a day-long, in-depth look at how toContinue Reading

Theo Mandel invited to present Keynote at 2009 User eXperience Russia Conference

Theo Mandel, Ph.D., founder and principal of Interface Design and Development, LLC, has been invited to present a keynote session at the 2009 User eXperience Russia conference in Moscow on October 26-28, 2009. Mandel’s keynote presentation is titled “The (New) Golden Rules of Web Design.” User eXperience 2009 Russia Website Keynote Session Description: Following theContinue Reading

Chicago Company Sues Woman for $50,000 over a Tweet!

The ultimate in bad legal strategies!! Chicago’s Horizon Realty, a property management company, filed a $50,000 libel lawsuit Monday against a former tenant, Amanda Bonnen, over one of her alleged Twitter posts. Horizon argues that Bonnen libeled the company with her May 12th tweet, which read in part ��Who said sleeping in a moldy apartmentContinue Reading

Usability.Edu: 25 Incredibly Useful Usability Cheat Sheets & Checklists

Handy resource of cheat sheets and checklists for web usability >

What makes a “User Experience expert”?

Good summary of what is a “User Experience” expert. Read the follow-up comments and posts your own comments.

A Pop-Up Ad That

A Pop-Up Ad That

Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies

I conducted eye-movement research on reading comprehension in my graduate work on my M.A. and Ph.D. in Cognitive Psychology back in the early 80’s. Eye-tracking hardware and software have come a long way since then and they provide very interesting analyses of user experiences with applications and websites. This article summarizes some results of eye-trackingContinue Reading