Category Archives: Users

Lazy Eyes: How we read online

Fun, somewhat tongue-in-cheek article about reading/browsing online vs. paper. He uses Jakob Nielsen’s writings as examples and goes from there. Worth a read on Slate (Aricle by Michael Agger).

Lamenting the Lost Art of the Office Telephone Conversation

Very interesting article in the New York Times on the shift from telephone calls in the workplace to e-mail correspondence and cell phone conversations. While it makes the office a quieter workplace, workers have lost the fine art of handling the telephone conversation: “At first glance, there are reasons e-mail seems a boon. It leavesContinue Reading

Consumers earn Free Stuff with “Free Love”

FREE LOVE: the ongoing rise of free, valuable stuff that’s available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. This is the new consumerism on the Web. Read about it at http://www.trendwatching.com/briefing/. FREE LOVE thrives on an all-out war for consumers’ ever-scarcer attention and the resulting new businessContinue Reading

Rebate Psychology – Understanding Taxpayer Behavior

Nicholas Epley, a professor of behavioral science at the University of Chicago Graduate School of Business, wrote a recent article in The New York Times about the recently passed tax rebate bill. Basically, he says that calling the money taxpayers will receive as a “rebate” will encourage them to save the money. To stimulate theContinue Reading

The human factor in gadget, Web design (CNN News)

More good press for my field of usability and web design: “Experts in the field of so-called human-computer interaction, however, say good design like the YouTube interface is the exception, not the rule. For every slick Apple iPod, there are a dozen washing machines with a baffling array of buttons. And for every simple TiVoContinue Reading

Time Magazine’s Person of the Year: You

As a usability consultant, I keep stressing the importance of involving users in designing software. User-Centered Design (UCD) is all about designing products with users, for users, not just to users. Time Magazine has helped our cause by selecting the ultimate user – “You” – as the 2006 Person of the Year. They talk aboutContinue Reading