Category Archives: User Experience

Google’s Mobile-Friendly Update – What it means for Web Designers

Google recently announced that it will soon make big changes to its algorithm that elevates “mobile-friendliness” as a requirement for sites to perform well in its search rankings.

As part of the announcement, starting April 21st, 2015, Google will not only start labeling sites as “mobile-friendly”, but if your site does not the Google standards for this measurement, then you will see a drop in your mobile search engine result rankings. According to Search Engine Watch</a>, 46% of users use mobile exclusively as a primary research tool, so ensuring that your site meets Google’s standards is increasingly important.

Google has provided a simple and fast way to check your site’s mobile-friendliness via the Mobile Friendly Test tool. Simply type your website’s URL into the search bar, give it a few seconds to process, and your results will appear.

If you use the tool and your results show the site is not mobile-friendly, Google tells you exactly what needs to be done to your site to make it mobile-friendly. The Mobile-Friendly Test also provides a preview of any major errors the Googlebot encounters when crawling your website, so this one is probably worth performing just to see how your site measures up.

If your site is not mobile friendly by April 15th, your rankings will fall. Fortunately, there are several options to remedy this problem including making your site responsive or creating a separate mobile site. If you decide to make a separate mobile site vs. a responsive design site, it’s wise to consider running the report to see where you stand in the eyes of Google.

Here are 9 Things You Need to Know About Google’s Mobile-Friendly Update

What do you think about Google’s changes to their search ranking algorithm?

User Experience vs. Marketing

“There is a difference between making a simple product and making a product simple.” ___________________________________________________________ “Marketing is about making people want things. Design is about making things that people want.” 5 things digital marketers should know about user experience

Great User Experience Quotes

Henry Dreyfuss’s “Designing for People” Henry Dreyfuss, an American industrial designer, wrote the classic text Designing for People in 1955. The cornerstone of his philosophy and thinking is captured in this quote from his article in The Harvard Business Review in 1950: “We bear in mind that the object being worked on is going toContinue Reading

At 90, She’s Designing Tech For Aging Boomers

NPR just posted this article about a 90-year-old woman recently hired as a designer at IDEO. What a great idea! As designers, our job is to understand and design for our intended audience. However, older designers may have problems identifying with younger users and younger designers may not really understand what elder users are goingContinue Reading

“Using your UX super powers for good or evil” – Mandel’s IUE2014 conference presentation

June 11, 2014 US Airways Corporate Headquarters, Tempe, AZ Conference website For many years, I’ve written about and presented on the “Golden Rules” of UX design – where our UX design powers are used to do good things for users. This presentation focuses on the dark side of UX design – how UX design canContinue Reading

Mandel to present at IUE2014 Conference in Tempe, AZ – June 9-11

June 9-11, 2014 US Airways Corporate Headquarters, Tempe, AZ Spotlighting methods for dramatically improving today’s user experience This year’s conference will be held at the US Airways Corporate Headquarters, which is located in the heart of the Mill Avenue district. IUE 2014, the tenth annual conference brings you top industry speakers, practitioners, and authors toContinue Reading

Mandel featured Panelist at IxDA Phoenix 2013

IxDA Phoenix Design Week “Methods + Madness” Panel Monday, October 21, 2013 University of Phoenix Sperling Center Tempe, AZ Event Brochure  |  Storify Photos  |  Facebook Photos  |  Event Announcement   Theo Mandel was a featured panelist at IxDA Phoenix for Phoenix Design Week 2013’s Monday Night Event, the Method + Madness panel. This eventContinue Reading

Mandel’s IUE 2013 Presentations

Theo Mandel organized and presented at the ninth annual Internet User Experience conference (IUE 2013), April 2-3, 2013 in Phoenix, Arizona. Theo’s presentations were featured on SlideShare immediately after posting and have over 3,000 views to date. View Mandel’s presentations: Golden Rules of User Experience Design Designing Object-Oriented User Experiences

UX Conference in Phoenix this week!

Theo Mandel is one of the organizers and presenters at the ninth annual Internet User Experience conference – IUE 2013. The April 2-3 conference in Tempe, Arizona, highlights top industry speakers, practitioners, and authors to provide attendees with a complete package of Internet user experience design training, case studies, and real-world examples. Mandel’s sessions include: GoldenContinue Reading

Who owns your UX philosophy?

“I’ve been in three board meetings in the last month where it was painfully apparent that there wasn’t a person in the company who owned the UX philosophy of the product. I’m explicitly saying “UX” (user experience) rather than “UI” (user interface) as each company had an excellent designer and the application looked great. ButContinue Reading

Tech hotshots: The rise of the UX expert

“As the digital world shrinks down to a screen the size of your hand, demand for user experience designers explodes.” The surge of mobile and tablet devices has placed more emphasis and need for user experience skills. UX practitioners have been promoting awareness and education of UX and usability for years, and it has paid off. ReadContinue Reading

“Connecting” Video on the future of Interaction Design and UX

Thought-provoking video on Vimeo about the future of our field – https://vimeo.com/52861634. The follow-on comments are just as interesting as the video. Here’s the summary: The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software isContinue Reading

5 Ways to Begin Designing Your Life in 2013

Happy New Year 2013!! Here’s a great blog post about integrating your work and your life and living DESIGN! Enjoy! 5 Ways to Begin Designing Your Life in 2013  

Simplicity Isn’t Simple

KISS – Keep it Simple, Stupid! This has historically been a top-level goal for user experience professionals . However, as this blog post describes, achieving simplicity is not a simple exercise. There are many aspects to simplicity. It’s not as easy as saying, “If we look at an Apple UI, that’s our model!” Here’s the post: SimplicityContinue Reading

New book – Wicked Problems: Problems Worth Solving

Worth a read! New book available (for free!) – Wicked Problems: Problems Worth Solving Wicked Problems: Problems Worth Solving is presented as a handbook for teaching, learning, and doing meaningful disruptive design work. The book includes an introduction to wicked problems, describing some of the challenges and opportunities of design-led entrepreneurial activities. The text describes the skillsContinue Reading

Phoenix World Usability Day Celebration 2011

“To the heart of design” is a phrase that best describes the largest and most successful World Usability Day (WUD) event produced in Phoenix, Arizona, since its first event in 2007. PayPal hosted and sponsored the event, kicked off with a multimedia presentation of examples from its extensive interaction design team members, numbering 250 strong,Continue Reading

User Experience Experts are in Demand

As an independent user experience (UX) consultant, this year has been very busy, with more and more companies and clients realizing that user experience and usability is a critical component of any product or device’s design and and development process. Want to know more details on the resurgence of user experience? Check it out onContinue Reading

EMR Vendors Stress Usability to Attract Physicians

Going back to my beginnings in the new field of building “user-friendly” software in the early 1980’s, usability began a long history as a potential product differentiator in a competitive field. Now, with the onset of a multitude of EMR software programs coming to market now and in the next few years, software vendors areContinue Reading

“In Google we trust” – Students poorly advised?

It has become part of the internet vernacular to “Google” something to find out more about it. Once googled, how reliable are the results listed? Are featured listings more truthful or informative than lower-ranked listings? A new study coming out of Northwestern University, discovered that college students have a decided lack of Web savvy, especiallyContinue Reading

You’re not a user experience designer if…

It is very comforting that the “User Experience” field has become more popular and well-respected over the years. That makes me, as a UX professional, feel good about the work we do. However, as Whitney Hess points out in her blog post, There’s just one problem: not everyone calling themselves a user experience designer isContinue Reading