Category Archives: Product Design

User Experience vs. Marketing

“There is a difference between making a simple product and making a product simple.”
___________________________________________________________
“Marketing is about making people want things. Design is about making things that people want.”

5 things digital marketers should know about user experience

At 90, She’s Designing Tech For Aging Boomers

NPR just posted this article about a 90-year-old woman recently hired as a designer at IDEO. What a great idea! As designers, our job is to understand and design for our intended audience. However, older designers may have problems identifying with younger users and younger designers may not really understand what elder users are goingContinue Reading

“Using your UX super powers for good or evil” – Mandel’s IUE2014 conference presentation

June 11, 2014 US Airways Corporate Headquarters, Tempe, AZ Conference website For many years, I’ve written about and presented on the “Golden Rules” of UX design – where our UX design powers are used to do good things for users. This presentation focuses on the dark side of UX design – how UX design canContinue Reading

John Karlin, Father of Touch-Tone Dialing, Dies

An obituary in the New York Times highlight’s John Karlin’s historic influence on digital dialing. Karlin died on January 28 at the age of 94. Ed Israelski, a well-know human factors professional, was fortunate to work under Karlin at Bell Labs. Karlin designed the famous (or infamous) telephone keypad layout. He also conducted innovative researchContinue Reading

Who owns your UX philosophy?

“I’ve been in three board meetings in the last month where it was painfully apparent that there wasn’t a person in the company who owned the UX philosophy of the product. I’m explicitly saying “UX” (user experience) rather than “UI” (user interface) as each company had an excellent designer and the application looked great. ButContinue Reading

“Connecting” Video on the future of Interaction Design and UX

Thought-provoking video on Vimeo about the future of our field – https://vimeo.com/52861634. The follow-on comments are just as interesting as the video. Here’s the summary: The 18 minute “Connecting” documentary is an exploration of the future of Interaction Design and User Experience from some of the industry’s thought leaders. As the role of software isContinue Reading

Give Before You Get – Advice for the New Year

Great advice from a world-famous Boulder start-up mentor and founder, Brad Feld. Give Before You Get  

5 Ways to Begin Designing Your Life in 2013

Happy New Year 2013!! Here’s a great blog post about integrating your work and your life and living DESIGN! Enjoy! 5 Ways to Begin Designing Your Life in 2013  

Simplicity Isn’t Simple

KISS – Keep it Simple, Stupid! This has historically been a top-level goal for user experience professionals . However, as this blog post describes, achieving simplicity is not a simple exercise. There are many aspects to simplicity. It’s not as easy as saying, “If we look at an Apple UI, that’s our model!” Here’s the post: SimplicityContinue Reading

New book – Wicked Problems: Problems Worth Solving

Worth a read! New book available (for free!) – Wicked Problems: Problems Worth Solving Wicked Problems: Problems Worth Solving is presented as a handbook for teaching, learning, and doing meaningful disruptive design work. The book includes an introduction to wicked problems, describing some of the challenges and opportunities of design-led entrepreneurial activities. The text describes the skillsContinue Reading

User Experience Experts are in Demand

As an independent user experience (UX) consultant, this year has been very busy, with more and more companies and clients realizing that user experience and usability is a critical component of any product or device’s design and and development process. Want to know more details on the resurgence of user experience? Check it out onContinue Reading

EMR Usability – Standardization vs Usability and Innovation

This is a classic debate – whether it is nobler to be consistent or to be usable! EMRs have notoriously been both inconsistent and also very unusable. So, what to do – fix the inconsistencies or fix the usability issues? The problem is, fixing one of these issues doesn’t necessarily fix the other! Here’s anContinue Reading

User Experience Myths

Similar to the “Golden Rules” of user experience design that I have written about and cover in my presentations and seminars, there are many common myths about users and the user experience. Some myths have been around for many years, such as the myth, “You may not have more than 7 +/- 2 items inContinue Reading

How one UI button change ruined the taxi ride!

Mark Hurst of Good Experience recently wrote on How one button changed the customer experience of New York City taxis Installed a few years ago, a touch-screen user interface allowed customers to choose a tip of 15%, 20%, or 25%. Thus with a single tap one could deliver the tip (and avoid mental arithmetic calculations).Continue Reading

Why are User Experience (UX) and User-Centered Design (UCD) getting a bad rap?

There have been a number of recent articles, blog posts and list comments trashing user experience design (UX) as unneeded, misguided and counter-productive to good product design and development. As a long-time user experience practitioner, I was taken aback by these attack from many sides. However, as my partner at Success PragmatiQ, Larry Marine, and IContinue Reading

Mandel presents to Denver University’s Daniels College of Business on “Golden Rules of Web Design”

  Theo Mandel, Ph.D. gives an invited presentation – “Golden Rules of Web Design” – to a Digital Marketing graduate course at the Daniels College of Business at the University of Denver September 27, 2010 Denver, Colorado

Theo Mandel and Larry Marine present “Agile – When Theory Meets Reality” at RM PDMA

Theo Mandel and Larry Marine present “Agile – When Theory Meets Reality” at the Rocky Mountain PDMA monthly meeting on September 16, 2010. Larry Marine, NPDP, is President at Intuitive Design Group and member of RM PDMA. The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Our missionContinue Reading