by Theo Mandel | Mar 15, 2015 | Marketing Usability, Product Design, Real-World Usability, User Centered Design (UCD), User Experience
“There is a difference between making a simple product and making a product simple.” ___________________________________________________________ “Marketing is about making people want things. Design is about making things that people want.” 5...
by Theo Mandel | Sep 27, 2011 | Marketing Usability, Technology, Usability Bloopers, Web Usability
I love it when journalists don’t let big companies get away abusing their customer’s experience. Here’s the latest user experience blooper, pointed out by Scott Davis at Forbes Magazine: Any time you mess with the user experience, you’re going to...
by Theo Mandel | Apr 14, 2011 | Marketing Usability, Real-World Usability, User Centered Design (UCD), User Experience
Good companies listen to their customers – better customers figure out the appropriate questions to ask BEFORE they ask for feedback from their users! There may be other factors (economic factors, for example) that may be involved, but this case study shows the...
by Theo Mandel | Feb 21, 2011 | Application Usability, Healthcare Usability, Marketing Usability, Mobile Usability, Product Design, Product Development, Technology, Usability Consulting, User Centered Design (UCD), User Experience, Web Usability
There have been a number of recent articles, blog posts and list comments trashing user experience design (UX) as unneeded, misguided and counter-productive to good product design and development. As a long-time user experience practitioner, I was taken aback by these...
by Theo Mandel | Sep 15, 2010 | Marketing Usability, Product Design, Product Development, Real-World Usability, Social Networking, Technology, Web Usability
Theo Mandel, Ph.D. gives an invited presentation – “Golden Rules of Web Design” – to a Digital Marketing graduate course at the Daniels College of Business at the University of Denver September 27, 2010 Denver,...
by Theo Mandel | May 23, 2010 | Marketing Usability, Search Engine Optimization, Technology, Web 2.0
Theo Mandel, Ph.D. presented a session at Rocky Mountain Direct Marketing Association’s (RMDMA) Direct Marketing Day conference in Denver on May 19, 2010. The session was titled, “The Golden Rules of Usable Web Design.” Each year, the Rocky Mountain...
