“Using your UX super powers for good or evil” – Mandel’s IUE2014 conference presentation

IUE2014logo

June 11, 2014
US Airways Corporate Headquarters, Tempe, AZ

Conference website
For many years, I’ve written about and presented on the “Golden Rules” of UX design – where our UX design powers are used to do good things for users. This presentation focuses on the dark side of UX design – how UX design can be used for evil – to do bad things to users. These “Dark Patterns” produce user interfaces using UX techniques designed precisely to trick people. Poor design is not intentionally deceptive, but dark UX design is. What happens when good design and persuasive design go bad? Find out in this thrilling presentation!

View Mandel’s presentation on Slideshare

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