June 11, 2014
US Airways Corporate Headquarters, Tempe, AZ
For many years, I’ve written about and presented on the “Golden Rules” of UX design – where our UX design powers are used to do good things for users. This presentation focuses on the dark side of UX design – how UX design can be used for evil – to do bad things to users. These “Dark Patterns” produce user interfaces using UX techniques designed precisely to trick people. Poor design is not intentionally deceptive, but dark UX design is. What happens when good design and persuasive design go bad? Find out in this thrilling presentation!