Target

Target

Target website

Mandel developed a Web-based Intranet user interface design guide for the fourth largest retailer in the United States. After completion, the design guide was one of the TOP 5 visited sites on the company’s Intranet and became the de facto standard for all Web development in the company.

In this project, Dr. Mandel created a “Top Ten” Intranet user interface issues document after conducting focus groups and gathering requirements. He developed the design guide as a Web site on the company’s Intranet. The guide was evaluated in a formal usability lab, using designers and developers as test participants. The guide contained libraries of Web page layouts, frames, graphic buttons and icons, and forms templates to be used across the corporation. Finally, Mandel worked with Target IT to define plans, promotions, and strategies to encourage Intranet developers to use the design guide and to participate in usability evaluations of their sites.

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