User Experience Myths

Similar to the “Golden Rules” of user experience design that I have written about and cover in my presentations and seminars, there are many common myths about users and the user experience.

Some myths have been around for many years, such as the myth, “You may not have more than 7 +/- 2 items in a drop-down menu.” This myth about human cognition dates back to George Miller’s famous article published in 1956, “The Mangical Number Seven, Plus or Minus Two: ¬†Some Limits on Our Capacity for Processing Information.” This seminal work has been taken way too literally, especially regarding lists, drop-downs and navigation items.

The website, UX Myths ( currently has 31 web design myths, ranging from human cognition and perception myths, as I described above, to myths about good web design and the UX and usability process.

If you are trying to educate executives and iinfluencers about UX design, learning about the web design and usability,this is a great place to learn and share. Enjoy!

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