Nicholas Epley, a professor of behavioral science at the University of Chicago Graduate School of Business, wrote a recent article in The New York Times about the recently passed tax rebate bill.
Basically, he says that calling the money taxpayers will receive as a “rebate” will encourage them to save the money. To stimulate the economy by encouraging people to spend the money, Epley suggests it be called a “bonus” rather than a “rebate.”
Interesting article on human behavior and the words we use to encourage consumer behavior.
Read the full article at The New York Times (no registration required)