UXPA 2015 Conference Website
UXPA 2015
will be held June 22-25 at the Loews Coronado Resort in beautiful Coronado, California. User experience (UX) and usability professionals from dozens of countries world-wide gather at this yearly international conference. The Conference Program is now available.

Mandel will present “Using your UX Super Powers for Good or Evil” on June 23rd.
View Conference Presentation Description

The presentation describes “Golden Rules” (doing good things for users), segues to “Persuasive Design” (design to change user behavior through persuasion and social influence) and then dives into “Dark Patterns.” These “Dark Patterns” produce user experiences by using UX techniques designed precisely to trick or deceive users. Poor design is not intentionally deceptive, but dark UX design is.
Some examples of dark UX design include:

  • Interfaces that are easy to get in, but hard to get out of
  • Free trials or subscriptions that aren’t easy to cancel
  • Hidden costs that are added on at the end of a process
  • Trick questions that are used to sign up users for services they don’t want or don’t need

Find out what happens when good design and persuasive design go bad! Learn how to be a better UX designers by understanding your darker side.
______________________________________

Contact Theo Mandel regarding this presentation and the conference!

From the Blog

Google recently announced that it will soon make big changes to its algorithm that elevates “mobile-friendliness” as a requirement for sites to perform well in its search rankings. As part of the announcement, starting April 21st, 2015, Google will not only start labeling sites as “mobile-friendly”, but if your site does not the Google standards […] more

“There is a difference between making a simple product and making a product simple.” ___________________________________________________________ “Marketing is about making people want things. Design is about making things that people want.” 5 things digital marketers should know about user experience: http://mashable.com/2014/11/12/user-experience-tips/ more

Great User Experience Quotes

Henry Dreyfuss’s “Designing for People” Henry Dreyfuss, an American industrial designer, wrote the classic text Designing for People in 1955. The cornerstone of his philosophy and thinking is captured in this quote from his article in The Harvard Business Review in 1950: “We bear in mind that the object being worked on is going to […] more