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Ask Theo Mandel to... |
- Conduct a usability heuristic review of your Web site
or application
- Perform a formal usability evaluation with actual or representative
users
- Design Web sites and applications with your company's
team
- Educate and mentor your design and development staff
- Present usability and interface design awareness and education
seminars
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Request
a proposal now!
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About Dr. Mandel's book on user interface design
 Praise
for "The Elements of User Interface Design""I loved your book on UI design. I want
you to know that your insights helped my company be successful. I
spent (and spend) a great deal of time on the usability design of
my products - primarily due to being influenced (and sensitized)
by you." - Bill Schafer, CEO, OrthoSpot
A great primer and textbook. Order the book today! <more>
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Forrester Research:
Customer Experience Spending Booms In 2006 "In Q4 2005, we surveyed Forrester's Customer Experience Peer Research Panel (PRP) about their spending plans for 2006. The overall trend: Panelists want to shift more customers to self-service channels — and they've found that improving usability is the most effective way to accomplish that goal. To support these efforts, firms will generally maintain or increase the amount they spend on customer experience improvement in 2006, with the biggest boosts accruing to tools and trades that help companies better understand their customers' behavior." <more> |
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Return on Investment (ROI): Usability Matters!
Experience and research show that even a minimal focus on usability
can increase product ROI dramatically. Jakob Nielsen (Alertbox,
1/7/2003) explains that "spending about 10% of a project's
budget on usability activities doubles the usability of the product."
Here's a list of case studies summaries showing the ROI for usability
efforts... <more>
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Methodology: The iterative design and development cycle
Theo Mandel promotes an iterative interface design process that
involves users and focuses on prototyping and testing designs from
early stages through final product development.
The four iterative stages include analyze,
design, construct,
and validate. This diagram (from Dr. Mandel's
book, The Elements of User Interface Design) highlights
how users are central to interface design and usability. Users should
be designed for and with,
not designed to.
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 Usability Professionals' Association
Theo Mandel is a member of the international organization, the Usability Professionals' Association (UPA).
The UPA spearheads World Usability Day for the third year, which will be celebrated on November 8, 2007. The goal of World Usability Day is to promote the fields of usability engineering and user-centered design. UPA professionals aim to do this by encouraging, organizing, and sponsoring activities at the local level around the globe, all occurring on the same day. Mandel is organizing a local event in Phoenix, Arizona. For more information:
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