UXPA 2015 was held June 22-25 at the Loews Coronado Resort in beautiful Coronado, California. User experience (UX) and usability professionals from dozens of countries world-wide gathered at this yearly international conference. The Conference Program is available.
Mandel’s presentation “Using your UX Super Powers for Good or Evil” was on June 23rd.
View Conference Presentation Description
The presentation describes “Golden Rules” (doing good things for users), segues to “Persuasive Design” (design to change user behavior through persuasion and social influence) and then dives into “Dark Patterns.” These “Dark Patterns” produce user experiences by using UX techniques designed precisely to trick or deceive users. Poor design is not intentionally deceptive, but dark UX design is.
Some examples of dark UX design include:
- Interfaces that are easy to get in, but hard to get out of
- Free trials or subscriptions that aren’t easy to cancel
- Hidden costs that are added on at the end of a process
- Trick questions that are used to sign up users for services they don’t want or don’t need
Find out what happens when good design and persuasive design go bad! Learn how to be a better UX designers by understanding your darker side.